Moscow is rapidly establishing itself as a key destination for Indian business tourists, particularly in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. With the number of business travellers expected to reach 8 million by 2030, a significant portion of this growth is expected to come from India, reflecting the rising demand for both business and leisure travel experiences.
The city’s appeal lies in its world-class infrastructure for hosting large-scale business events and its diverse range of cultural and leisure activities. From historic landmarks like the Kremlin and Red Square to cutting-edge theatres and vibrant nightlife, Moscow combines modernity and tradition. The city also offers over 150 unique venues, including historical mansions, museums, art galleries, and open-air estates, perfect for out-of-the-box MICE events. Business events are increasingly being combined with cultural experiences, giving visitors a deeper understanding of Russia’s rich heritage.
Moscow’s hospitality is also tailored to meet the evolving expectations of modern business tourists. As noted by Maya Anurova, Head of the Business Tourism Development Department of the Moscow City Tourism Committee, personalised experiences have become central to business tourism. “Personalising the offer and creating unique formats is very important,” she said, highlighting the shift in demand.
India is now one of Moscow’s top source markets for business tourism, with over 61,000 Indian visitors in 2024, an increase of 40 per cent from the previous year. The introduction of the e-visa process in August 2023 has further simplified travel for Indian tourists, making the city even more accessible.
As Sergei Sobyanin, Mayor of Moscow, emphasised, the city is committed to continuing its partnership with India to meet the growing demand for sustainable business tourism, ensuring that every visit is both enriching and productive.
