Taiwan Tourism Administration (TTA) is expanding its trade engagement efforts in India, following its successful post-pandemic relaunch last year. The tourism board recently organised two key events in Kochi and Kolkata, aimed at strengthening Taiwan’s positioning as a destination for high-end, FIT, and MICE travellers from India.
In Kochi, TTA hosted its first trade seminar in the city, with Singapore Airlines as the partner airline. The event, attended by leading Taiwanese destination management companies Top Holidays and Apple Travel Services, brought together around 30 prominent travel agents and tour operators. The focus was on showcasing Taiwan’s diverse tourism offerings, including MICE opportunities, to strengthen visibility in South India’s outbound market.
The roadshow in Kolkata, supported by Thai Airways, marked TTA’s first major trade activation in eastern India. Around 50 agents attended the session, which highlighted Taiwan’s appeal as a leisure and corporate travel destination. As West Bengal is one of India’s strongest outbound markets, the event was designed to build new partnerships and establish Taiwan’s presence in the region.
Paul Shih, Director, TTA Singapore Office, said: “India is a very diverse market and there are tremendous opportunities to exploit across the country. The two events were strategic extensions of our engagement programme in India over the last year and a half. Kochi gave us the opportunity to penetrate South India, whereas Kolkata was our first post-pandemic push into East India, particularly West Bengal.”
Since its return to the Indian market in January 2024, TTA has achieved robust growth. Taiwan welcomed 20.81 per cent more Indian visitors in 2024, with arrivals rising further by 22.01 per cent year-on-year between January and May 2025.
Shih added: “TTA is committed to a long-term strategy of positioning Taiwan as a premier destination for high-end leisure and MICE travellers. These events will enhance Taiwan’s appeal among HNI, FIT, incentive, and luxury corporate travellers through partnerships with airlines and travel agencies.”
The activations are part of TTA’s broader strategy to expand market reach and introduce new tourism products, including golf tourism, to Indian travellers. By deepening trade engagement across multiple regions, TTA aims to accelerate growth in Indian visitor arrivals and build stronger long-term partnerships.
