In a strategic move to honor its rich heritage and chart a bold future, Resorts World Cruises has announced the reversion to its two legendary brands, StarCruises and Dream Cruises, which have shaped the Asian cruise industry for over three decades. This transition marks the end of the temporary Resorts World Cruises brand, introduced in June 2022 to restart cruising in Asia post-Covid, and signals a renewed commitment to the region’s cruise sector.
Sharing the information, the company said that Resorts World Cruises has successfully welcomed nearly 2 million passengers since its launch.
Over the next three months, the brand will undergo a transformation, with the cruise ship Resorts World One being renamed Star Navigator to join Star Voyager under the StarCruises banner, while Genting Dream will continue to operate under Dream Cruises.
The revitalised StarCruises brand will bring a modern, vibrant, and innovative approach to cruising, targeting a new generation of travellers. Known for its affordable yet premium lifestyle offerings, StarCruises will focus on mid-sized ships with a capacity of around 2,000 passengers with short, port-intensive itineraries tailored for domestic and fly-cruise passengers.
Dream Cruises, on the other hand, will elevate the luxury cruising experience, catering to travellers seeking sophistication, indulgence, and elegance. With spacious ships accommodating over 3,000 passengers, Dream Cruises will offer, a sophisticated onboard experience with premium amenities and vibrant entertainment, world-class dining, and themed experiencesLuxury along with fly-cruise itineraries designed for the modern explorer.
India was one of the top four source markets for Singapore last year, with 1.07 million Indian visitors recorded. This number is projected to increase even further this year, driven by the growing desire of Indian consumers for transformative travel experiences, shares Markus Tan, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board.
The flagship Genting Dream will remain homeported in Singapore year-round, offering itineraries to Malaysia and Thailand.By clearly differentiating StarCruises and Dream Cruises, the company said these brands will cater to distinct market segments while solidifying their leadership in the Asian cruise industry. StarCruises will focus on affordable, lifestyle-driven experiences, while Dream Cruises will target the luxury market, ensuring a diverse range of offerings for travellers.
“This transition marks an exciting step forward for our brands,” said Michael Goh, President, Resorts World Cruises. “We are committed to delivering exceptional, world-class cruise experiences that honor our 30-year legacy while embracing innovation and catering to the evolving needs of modern travellers. With this success, we are now introducing a clearer brand structure that offers a more diverse and refined cruise experience.”
