Dolls displayed at a stall at NABARD’s Kurinji Mela in Coimbatore city on Friday.
| Photo Credit: M. PERIASAMY
Clay dolls, wooden toys, health oils, eco-friendly paints, Ooty chocolates, moringa soup powder, millet-based foods, and natural honey are among the products on display at Kurinji mela, a three-day fair organised in Coimbatore city by the National Bank for Agriculture and Rural Development (NABARD) Madurai Agri Business Incubation Forum (MABIF).
The Grameen Bharat Mahotsav at the CODISSIA Trade Fair Complex that will be on till June 22 has 120 stalls with products made by farmer producer organisations, items with GI tags, and innovations by startups in Tamil Nadu.
The NABARD MABIF also launched a mobile application (FarmDstore) that will have products made by the FPOs, startups and GI clusters. It will soon open in Madurai a 4,000 sq.ft Product Promotion Centre to directly market these products.
At the inaugural of the fair, the NABARD gave ₹20 lakh to help nine more products apply for Geographical Identification (GI) and unveiled a ₹40 lakh- Geographical Identification Facilitation Centre that will start functioning in Madurai shortly.
The NABARD helps clusters with guidance and support to submit proposals for GI tags and brand and market the products with GI tags.
Published – June 20, 2025 07:15 pm IST