Despite looking young and leading what seems like a healthy lifestyle, an increasing number of ‘healthy men’, some as young as 35, are experiencing sudden heart attacks. Dr. Dmitry Yaranov, a leading cardiologist, has raised concerns after observing a sharp rise in such cases among individuals who appear to do everything right and by the book, such as eating clean, maintaining regular workouts, and avoiding the known risk factors. These alarming cases challenge the traditional perception of fitness and heart health, revealing an uncomfortable yet honest truth: Visible strength cannot be an indicator of a healthy lifestyle, nor can it reflect what is happening inside the heart.To make us aware of the growing new pattern of heart health, Dr. Yaranov emphasises the importance of looking beyond physical appearance and fitness routines. Read on to understand the ‘why’ factor behind rising cases of heart attacks in young adults.
When fitness isn’t enough to protect the heart

There is a growing pattern of pride around extreme fitness, regular gym, strict diets, and sculpted bodies. On social media, these men seem like the picture of strength and vitality, but behind that image, the reality can be far more fragile. Dr. Yaranov describes that he has treated numerous 35-year-old “super-fit” men with heart attacks, most of whom had no warning symptoms at all. Blood work, stress tests, and checkups regularly revealed them to be the epitome of health, until a surprise rupture of a plaque or an arterial blockage led to a life-threatening emergency.
Why does this happen despite a “healthy” lifestyle?

There are some unseen forces at work:High protein diet: Extreme high-protein, low-carb, or carnivore diets are promoted as being able to build muscle and shed fat but in the process tend to have extremely high LDL cholesterol (the “bad” cholesterol). High LDL causes plaque to develop in the arteries, a major cause of heart attacks, even if there is little visible fat.Endothelial Dysfunction: Radical diets can interfere with the endothelium, the critical cell lining of arteries. When injured, this lining loses its function to control inflammation, clotting, and blood flow, reducing arteries to prime real estate for harmful plaque buildup.Chronic inflammation: Poor diet & training stress can induce systemic inflammation, the most overlooked cause of heart disease. “Fit” bodies are not necessarily inflammation-free.Genetics & silent risk factors: Genetic factors such as undiagnosed high blood sugar levels, or problems related to cholesterol (medically termed as familial hypercholesterolemia) that can remain hidden for years, often go unnoticed until a sudden cardiac crisis hits.Lifestyle habits: Even high-performing individuals can experience poor sleep, chronic stress or occasional use of substances that can put a strain on the heart, including energy drinks, nicotine or excessive caffeine intake as well.
Athletic ≠ health: Knowing the difference

Dr. Yaranov points out that high performance and visible muscle are not necessarily signs of low cardiac risk. Low body-fat percentage or a six-pack tells nothing about arterial health. A few of his heart attack victims were marathon runners but had concealed cholesterol plaques waiting to burst. That is, external health may conceal internal peril.Even healthy routine habits—like intense workouts at the gym and hard-core low-carb diets can go wrong if they disrupt the body’s metabolic equilibrium. Blood vessels love moderation, variety, and antioxidants and fiber—nutrients most rich in plant foods, not merely animal protein.
What’s the real path to public health
Dr. Yaranov suggests moving away from extremes. Embracing balance means:
- Staying away from fad diets that eliminate whole categories of food or consist only of animal foods.
- Focusing on routine, full-panel blood tests, not only for cholesterol but also for measures of inflammation (such as CRP), endothelial function, and blood sugar.
- Staying balanced, sleeping well, and giving your body a chance to recover in between hard workouts.
- Keeping in mind that longevity results from steady, sustainable habits—not brief changes or fad diets.
The key:The message: Health is not just skin-deep. For men pursuing peak physical performance, real protection against heart disease depends on inner harmony, meal diversity, and a willingness to experiment and hear what’s actually going on inside. Muscle may be intimidating, but the arteries hold the truth.