The brand logos of start-ups incubated by the EDII–Anna Business Incubation Research Foundation (EDII-ABIRF) were launched on Friday.
The logos of nine EDII-ABIRF incubated startups — ATOM Spare; VAST Brick; Prime Moto; Land Market; Microchrome Bio Pvt. Ltd.; Cauvery Millets; Cryptographic Solutions; SRK Builders; and Vaanigar International Pvt. Ltd. — were formally launched during the event.
The brand launch marks a vital step in empowering these ventures with a strong identity, aiding investor engagement and customer recall, said a press release from BIT Campus, Anna University, Tiruchi.
J. Innocent Divya, Commissioner of Technical Education, and Member, Convenor Committee of the Vice-Chancellor of Anna University, launched the brand logos at the Startup Brand Identity Launch Ceremony 2025, organised by EDII-ABIRF, in the presence of T. Senthilkumar, Dean, University College of Engineering, BIT Campus, Anna University, and other officials, the release added.
Published – June 21, 2025 05:05 pm IST